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银行理财和余额宝关注人群中分别有17%和14%的人关注P2P,P2P理财的高利率更加吸引低风险、低利率投资理财人群的关注。![ue_1474885039980770.png 10.png](/Uploads/201609/26/ue_1474885039980770.png)
过去的2014年,P2P行业负面新闻层出不穷(兑付危机/倒闭/卷款跑路/非法集资等),因此有关排名/口碑的搜索量增幅最快,季均增长率达66.2%。![ue_1474885069971230.png 11.png](/Uploads/201609/26/ue_1474885069971230.png)
网民关注的P2P平台口碑中,P2P平台的稳定性和安全性问题流量超过50%。根据网贷之家的数据,2014年问题平台数量达到275家,是2013年的3.6倍。![ue_1474885100664126.png blob.png](/Uploads/201609/26/ue_1474885100664126.png)
P2P垂直网站(如网贷之家、融360等)在行业用户中的渗透率仅为6.4%,但使用频次达到月均8.2次,高于汽车垂直网站(如汽车之间)和教育垂直网站(如家长帮),发展潜力巨大。![ue_1474885131858582.png blob.png](/Uploads/201609/26/ue_1474885131858582.png)